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Introducing Potomac X Lafayette Square™

Turn data into decisions.

Uncover untapped opportunities and unseen risks for your business with place-based insights.

Power of place.

Our platform analyzes data across thousands of resources, surfacing meaningful insights about everything from population and community demographics to social services and economic activity—and how they intersect.

Data impacts everyone.

Organizations across industries use our platform to mitigate geographical risk and maximize geographical opportunity.

For investors

See where your portfolio is stagnating, and where new opportunities live

For non-profits

See where you’re making your desired impact, and where strategies need to shift

For real-estate

See the thriving communities looking for new places to live, work, and play

For franchises

See where your next 1,000 locations have the highest likelihood of thriving

For companies

See where your workforce is flourishing, and where they desperately need support

For governments

See what really moves the needle with working-class people and places

Hindsight, insight, foresight.

Potomac X Lafayette Square™ goes beyond surfacing publicly available information – we intelligently analyze it within your own data sets. This process reveals overlooked opportunities and hidden geographical risks from the national to the neighborhood level—so you can make better decisions about where to place your resources.

Descriptive
Diagnostic
Predictive
Prescriptive

How does a geography’s household income, commute time, ethnicity, and more impact your organization’s goals?

What risks and opportunities are coming down the pike?

Why is one of your locations outperforming 
another? What environmental factors are 
impacting production?

How should you prepare?

Pick your plan.

Track your goals. Uncover whitespace. Benchmark against others. Easily share reports. All with the industry’s most powerful place-based data platform.

Pay annually
Pay monthly

Basic

Free

Includes:

  • Place-based analytics
  • 3 pre-defined locations
  • Data visualization exports

Pro

$239.99/year
Save 20%
$24.99/month
Or try for free

Includes:

  • All Basic features
  • 250 queries per month
  • 5 underlying data exports per month
  • Compare locations
  • Basic training sessions
  • Priority support

Business

$479.99/year
Save 20%
$49.99/month
Or try for free

Includes:

  • All Pro features
  • Unlimited location queries
  • Unlimited underlying data exports
  • AI assistant
  • Custom reporting
  • Custom analytics strategy
  • Custom training sessions
  • Dedicated account manager

Enterprise

Custom pricing

Contact us to partner on customized services based on the size of your organization and unique data needs.

Get in touch

We provide custom pricing for non-profits and government contracts. To learn more please contact us.

Real businesses, real results.

Discover how forward-thinking organizations are leveraging place-based
data to drive smarter decisions and measurable results.

Esusu
Robinhood
Yum Brands
Esusu

Rent reporting company partners to deliver property performance improving data solutions for their large network.

Financial
Robinhood

New York City’s largest poverty-fighting organization gets a boost with deeper demographic insights about its people and community.

Financial
Yum Brands

Parent company of KFC, Pizza Hut, and Taco Bell discovers new ingredient for franchisee success.

Retail

Frequently Asked Questions.

What is place-based data and how can it benefit my organization?  

Our place-based data platform combines demographic, economic, environmental and custom datasets to provide comprehensive location-specific insights.

It benefits your organization by enabling better decision-making through analysis, identifying patterns and trends, and facilitating collaboration among stakeholders.

Can I use one subscription across multiple accounts?

No. Your login and user profile are connected to an associated email address. Each member on your team will require a separate subscription.

What mapping and visualization capabilities are available?

Our platform includes advanced data mapping and visualization tools.

What type of data is available?

Potomac X Lafayette Square™ leverages over 100 data sources, both public and private, to produce integrated and interactive analyses.  Data sources include but are not limited to the US Census Bureau, S&P, SEC and Preqin.  We are constantly updating our data sources to augment the platform, and each data point is updated at the same frequency of its source’s update.

How do you handle data quality and validation?

We follow industry-leading data quality and management practices, ensuring accuracy, consistency, and reliability. Data is refreshed promptly based on availability from the source. To validate data integrity, we conduct regression testing on a regular basis.

Our system also maintains detailed audit logs of all data modifications.

What type of support and training do you provide?

We offer comprehensive support and training options including:  

  • Technical support via email and phone
  • Dedicated customer success managers for enterprise clients
  • Professional services for complex implementations

Can I export data from your platform?

Yes. The platform supports multiple export options.

Can I work with the platform offline?

No, our platform is 100% cloud-based and uses a lot of data, so we currently do not offer offline capabilities.

For any additional inquiries please reach out to inquiries@lspotomac.com.

The right people in place.

Potomac X Lafayette Square™ is built by leading data scientists, economists, and engineers.

Take a closer look.

Uncover untapped opportunities through place-based data.